The Impact of Logistical Performance on Organization Performance Research Proposal

The Impact of Logistical Performance on Organization Performance - Research Proposal Example Logistics is defined as the part of supply chain process which plans, controls and implements the forwards flow, the reverse flow, and storage of goods, services and information from the point of origin and point of consumption to meet the requirements of the organization (Council of Logistics Management, 1991). Logistics gets the input from suppliers and subsequently the movement of material takes place for various operations in the organization. In an organization, a single product goes through a series of processes and logistics is based on time relational positioning, while supply chain is the sequence of events which are performed to satisfy the customer. The logistics performance of an organization reflects its abilities to deliver services and goods on time, and in precise quantities.3. Literature ReviewThe ultimate goal of an organization is to get long term sustainable superior performance (Kluyver and Pearce, 2006, p.4) and this type of superior performance can be attained by a manufacturing organization by becoming a fully integrated partner of the supply chain (Cooper et al., 1997). Wisner (2003) found a positive link between logistics strategy and organization performance but he did not get any data collection related to logistics strategy measurement. Schramm-Klein and Morschett (2006) tried to establish relationship between logistics quality and performance of the organization in the retail sector.